A Taste of Taiwan Since 1925. For nearly a century, HeySong has been more than just a beverage company; it has been a staple of Taiwanese life. Founded as a family business during a time when local brands struggled to compete with imports, HeySong rose to prominence through a commitment to quality and "honest service." From the iconic, herbal refreshing zing of HeySong Sarsaparilla to its modern line of fruit juices and teas, HeySong continues to bottle the spirit and nostalgia of Taiwan for generations of fans around the world.